The Customer is Irrelevant: Another Life in Retail
October 7th, 2008by Richard Cox
TULSA, OK-
When I was 19 I took a job at Sears, Roebuck, and Co. The company was named after Richard Sears, Alvah Roebuck, and Bad Company (the English rock supergroup). If you’ve ever wondered who Roebuck was, I can tell you (according to Wikipedia) that the name came from Alvah Roebuck, who left the company in 1895 because of poor health. He returned as a spokesperson during the Great Depression and maintained that role until his death in 1948. Anyway, nothing against Mr. Roebuck, but I find that information to be exceptionally irrelevant to this blog, and yet I felt compelled to include it because of my fascination with Wikipedia. Who says porn is the best thing on the Internet?
Regarding my employment at Sears, since I possessed no usable skills other than the ability to read, write, and count, I was stuck in the back of the store sifting through returns where I attempted to determine if we could get compensation for these products from their respective manufacturers. I sat in a cage built out of wire and plywood and examined merchandise under the flickering, hateful light of a single fluorescent bulb. I completed forms in triplicate. Almost no one spoke to me. I tinkered with some of the electronic equipment and repaired the odd piece, which I would declare kaput and then smuggle out of the building. I guess that was stealing, technically, but without my intervention those pieces of equipment would have ended up in a scrap heap, anyway.
Over the next two months I caught the eye of a woman in the front office. Her name was Chris and she was at least 60 years old. She was shameless with her flirtation, in broad daylight no less, regularly dropping inappropriate comments like “What a nice young man you are” or “It’s refreshing to see a young man so punctual” or “I’d love to get you out of those tan Dockers tonight.” I never encouraged Chris’ behavior, but I would by lying if I said I didn’t enjoy the attention. I often found myself walking through the front office even when I had no reason to be there, making copies, looking through files, you men out there know what I’m talking about.
A few months later the store decided to expand its electronics department, which was given the groundbreaking name “Brand Central.” And wouldn’t you know it…that gray-haired firecracker helped me land one of the coveted new sales positions. The brainless store manager wasn’t at all impressed with me, but Chris changed his mind (I cringe at the sacrifice she must have made), and that’s how I ended up getting paid commission to sell electronic toys.
Things were different on the sales floor. There were windows. Breathable oxygen. Other human beings. When there were no customers around you could watch TV or play PGA Tour Golf on the Packard Bell display computer, a powerhouse of a machine that boasted 256K of RAM. I wore solid-color Polo or Bugle Boy button-down shirts with nauseating floral ties. I wore sock ties. I wore Cole Haan slip-on loafers with tassles. I couldn’t afford any of theseĀ things, of course, but it didn’t matter because I had a Sears card and a Foley’s card and Discover! Which offered CASH BACK! It was like free money!
Of course the reason I dressed like such a slab of awesomeness is because my professional goal was not to sell the most equipment or make the most money…it was to find a girlfriend. And at that I failed for almost three years. Plenty of girls worked there, and I flirted with all of them, but I was far too mortified to ever ask any of them on a date. I’d like to say the reason I rarely dated girls at Sears is because I didn’t want to hurt Chris’ feelings, but the reality is by then she had already found herself a new piece of meat.
All kidding aside, I did end up meeting someone special at that store, and began the first important relationship of my life. I also became good friends with a guy named Brian Weir. If you read Golf Digest or watch the Golf Channel, you might even be familiar with him–he holds the distinction of having the World’s Worst Swing…thanks to some creative editing on my part.
I also wrote an essay about my friendship with Brian for a new collection called The Customer is Always Wrong: The Retail Chronicles, which was compiled and edited by another good friend of mine, the amazing Jeff Martin. I suggest you pick up a copy of this hilarious book at your earliest convenience…like right now. And if you don’t do it for me, or even Jeff, you can always do it for Wade Rouse, my fellow TNB contributor, who also contributed an essay to the book. Until a week ago I had no idea Wade wrote for TNB, nor did I realize he worked at Sears. How ironic is that? Talk about planets aligning. Maybe Wade even dated Chris! You think he would admit it?
Anyone care to ask?
Tags: brand central, Brian Weir, dockers, golf, hot grandma, jeff martin, packard bell, Porn, retail, roebuck, Sears, sock ties, wade rouse






















A while bakc you posted a blog about fooling around with some chick in a store you worked at, or maybe she was purposing a kiss or a threesome. I cant remember, just the blog being about you fooling around with some chick at a job when you were younger.
You SO fooled around with the 60 yr old didnt you?
proposing not purposing
Proposing a kiss or a threesome? That’s a pretty big difference. I’m not sure which blog you mean.
But no, in this case it was a joke.
With a name like Alvah Roebuck, it has to be good.
Bad Company. They had that Top 40 hit, “Feel Like Making Commission.” Yes?
I can’t believe you had a nice, quiet job in the back and actually wanted to deal with the customers, Richard. I worked a five a.m. to noon grocery store shift for years, simply because the place didn’t open until nine. Maximum three hours of customer service sounded good to me. I spent every morning lost in coffee-fueled thoughts and the zen of endless shelf stocking, rather than ringing up the groceries of people yapping on their cell phones. Sweet.
I made less than $100 a week in the back. Salespeople made $300 or $400 a week. As much as I hated the customers, I needed the money more.
Those old 1800’s mail order catalogues (Sears and Roebuck) did have lots of cool ladies underwear to learn about (that comment’s for Zoe)……
(you could even buy a mail order house, if so inclined)
Sears ROCKS. Or ROCKED. Now, one can buy Craftsman tools at K-Mart. Too.
You can buy Craftsman tools at K-Mart?? Do they still carry the lifetime warranty?
Yup buy them / I think so with the warranty….
(the same guy who bought out K-Mart also bought out Sears a few years back)
Some say he got them both simply for the value of the real estate the stores set on. Retail operations just an added attraction.
The two are somewhat combined operations now, sharing brands from Sears “down” to K-Mart.
I’ve seen the houses, there are a ton of them in the downtown area of my hometown. There’s even a catalogue house that is made of two put together. Pretty sweet.
Can you imagine being a spokesperson during the Great Depression?
I remember Bugle Boy.
I thought I was so cool. I wasn’t.
This blog is so good, it makes me angry at you that you don’t write them more often.
*Ignores you*
That’s your version of my “Why are you giving this away for free??” argument.
sock ties. heh. you still have them in a box somewhere, don’t you?!
I did. I might have thrown them out in the past couple of years. Sometimes I’m accused of being a pack rat.
I can’t believe you were shopping for a girlfriend at Sears.
Anyone knows, you find the hot chicks at Chess King…duh.
I actually can really relate to this story. I was also one of those folks that sat in the back stockroom of a large department store in a wire cage, fielding the damaged and defective retail that came through. Officially I was called the DDR Clerk, but affectionately called the DDR Jerk around the store.
Anyway, while sitting in my little cage somehow I attracted the attention of a really cute older stock boy and we started a hot affair that was pretty steamy. It was actually the first time I ever used a guy for nothing more than sex (and probably the last). When he started to get serious I had to cut it off and that made work a little uncomfortable. But he soon moved on to the girl in the pets department and all was fine.
Boy, those were the days!
Who says porn is the best thing on the Internet?
I do. But what really compelled me to actually comment is that I was the RTV (return to vendor) Coordinator at Sears, too. Are you living my life in a distorted dimension?