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Erika Rae

Speed Dating and Group Dating on the Road to Start-up Funding

October 6th, 2008
by Erika Rae

BOULDER, CO-

I just got back from a Denver event called DEMOgala, for which my little tech company that I helped found (get this) was chosen (you’ll never believe it) as one of Colorado’s top 18 (I swear I’m not making this up) most innovative companies (and no, I did not give any untoward favors) of 2008 (nope - not even first base).

Holy shit.

You may recall that about a month ago I was fretting that I need to raise money for my company and that this would necessarily involve dirty dancing with the investor equivalent to Patrick Swayze.   Well, as of this moment…I have moved from sweating over hurling myself onto celebrity chests and am on to the speed dating round.  

Hello dirty dancing!

 

"Gratuitous reuse of photo of me dancing with Pat"

"Gratuitous reuse of photo of me dancing with Pat"

But before I go into that, let me first say that I truly have no idea how we were chosen for this esteemed list.  We are deeply honored.  However it happened, we were given a 10×10 foot space in which to offer live demos of our beta (iounote.com) and evangelize our company to an esteemed group of 1100 of Colorado’s finest techies and investors for a solid 11 hours straight. 

“Hi.  We’re IOU Note.  We allow you to track and manage interpersonal loans using cool web tools.  We’re looking for money.  Wanna slip between the term sheets and see what happens?”

Over and over through the long hours, we repeated our basic mantra ‘til our voices were hoarse and our eyes were blurry from lack of blinking.  We talked to men and women of all ages and backgrounds.  We met some really great people.  Some people in the tech community just wanted to chat.  Others wanted to sell us on a service they could offer us.  And still others were genuinely interested.

The IOU Note Booth at DEMOgala 2008

And then suddenly, someone would drift in without fanfare and start asking the important questions:  long term plans, market size, revenue model.  If you leaned in close, they smelled of buttery leather and a germ-free environment and had pampered cuticles.  They would leave a business card, and then drift out like the fog. 

The silent, mysterious type. 

Where were they going?  What were they looking for?  We wanted to get to know them more.  Couldn’t get them out of our heads.

But even though we met some great people potentially interested in a satisfying, long-term, mutually beneficial relationship, my favorite part about the DEMOgala was meeting other entrepreneurs like us.  We weren’t looking for anything serious – more of a good time, really.  People who had already been where we are now.  People who get it.  Fun-loving people who are excited about life and want to exchange some fun stories.  People…like these guys:

 

They are: Kevin Owocki, Dan Osit, and Adam Sachs and they are the founders of a new Group Dating site called ignighter.com. Yes, that’s right - Group Dating - and Ignighter is taking this scene by storm.  It’s being marketed as “Safer.  Less awkward. More fun.”  And no, it has nothing to do with orgies. 

Kevin, Dan and Adam are funny, smart, full-of-life, cute – and if I were single, I would totally date them.

Group Dating: Same-sex or mixed groups post profiles, chat and flirt online in order to set up a meeting offline.  Drinks are had, pool is shot, and rugs are cut all within the safety of the group.  Forget the ridiculous algorithms of pairing up with “your perfect match” via other online dating sites.  Online group dating lets people meet and fall for each other more organically – within a more natural context of friends. 

Basically, it involves getting rid of the uncomfortable pauses of the one-on-one blind date and encouraging the natural flow of meeting in a group.  Sound fun?  It is.

We started our group date by sort of flirting across the aisle at each other.  They had a booth; we had a booth.  They’re farther along in the process.  Older and wiser.  We had seen them around before – demo’ing their cool site at various geeky meet-up type venues around town, so we actually knew who they were before we introduced ourselves.  It sort of gave us an edge up. 

My husband, Scott, encouraged me to go up and say hi, so I bridged the gap between our booths and offered a hand to Adam, their CEO.  He used to teach English in Madrid and Prague, so I considered something dorky like introducing myself in Spanish or Czech.  Remembering as I opened my mouth that I don’t speak Czech, I settled instead on a “Hey, I’ve been watching you guys.  Cool company,” approach. 

They were cool or whatever.  Said hey.  Had no idea who we were, but were friendly.  There was promise. 

As the hours ticked on, we made a point of wandering over there periodically to talk.  Shot the breeze.  One of my other partners – Ben – seemed to also be hitting it off with them.  I caught him doing the chin-up “Hey” nod a few times. 

We chatted.  Exchanged stories.  Got on friendly terms. 

About halfway through, I decided that we had crossed over to somewhat of a friendship, so we determined it was time to take it to the next level.  Kick it up a notch, if you know what I’m saying. 

“Hey,” I said, sauntering across the aisle after discussing the matter with my group.  Our Kevin – IOU Note’s CEO - was in the zone, so he stayed behind.  But Ben, Scott, and I were all in.

“Hey,” returned Dan.  He was cool.  Collected.  At the top of his game.  I raised my eyebrows meaningfully.  I was feeling frisky.

“What do you say we have a Rock Band-off?”

He smirked.  He could read between the lines.

“You want a Band-off, eh?”

“Yep.  We want a Band-off.  Your group against ours.”  I nodded my head toward the back of the demo showcase floor.  Another of the chosen companies (http://iggli.com) had brought in couches, complete with a drum set, guitar and mike for the interactive game, Rock Band.

“You’re on.”  He nodded his head at their Kevin.  Adam was busy talking with somebody, so he got left behind to man the booth and perhaps make occasional awkward eye contact with our Kevin.  

Ben took drums and I took electric lead.  We tried to get Scott to take vocals, but he sort of just choked like he had swallowed a gulp of seltzer water too fast.  We decided we would perform Dead or Alive by Bon Jovi.  We selected our avatars and clicked “easy.”  We didn’t want to show off too much when we were still just getting to know them.

I don’t mean to brag, but we rocked it. 

Then it was their turn.  Kevin took drums and Dan took lead.  They did awesome, too, but came in a little lower on overall score. 

We exploded.  Ben and I slapped high fives and fist bumped and w00ted to the Iggli people.  Ignighter congratulated us on our victory and we all shook hands and everything was cool.  When our little celebration died down, we made our way back to our booths. 

And then, I don’t know what happened.  We didn’t really talk for, like, half an hour.  It was weird, you know.  We weren’t really sure if we should go over and talk to them right away…give them some space.  I mean, Rock Band was so much fun and it was awesome to play them.  I wanted to ask them to go again, but I didn’t want them to think that we were just using them.  We valued their friendship.  Had we gone too far too soon?  We didn’t know.  We just didn’t know.

Finally, after awhile, their Kevin came over and made first contact after the big game.  He didn’t say much, but let me know by a subtle smile that everything was OK.  We relaxed and started up some small talk again.  I even got a photo with Dan with a crazy Ignighter card on my shoulder (and no, I don’t know why). 

 

We might see them at the next Tech Meetup.  Nothing too serious…just keeping it light.  Who knows, maybe one thing could lead to another and we might get to have another Band-off. 

As for the silent, mysterious types with pockets like wells, we’re doing what we can.  Making calls.  Emailing.  We’re looking for a pretty serious relationship, so neither of us wants to jump in too quickly.  We’ve got to do our due diligence.  Come up with some long-term strategies.  Talk about each other to our friends.  It’s important to take it slowly and get it right.  We’re not in a rush.   

We’ll just have to see what happens.    

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26 Comments »

Comment by Irene Zion (Lenore's Mom)
2008-10-06 15:23:22

Erika Rae, You have a strange and infinitely interesting life!
Your husband lets you DO this stuff?
Totally shoots down my theory about you on my post.
Bummer.

Comment by Erika Rae
2008-10-06 15:30:31

Lets me do what now…? LOL.

No, my husband is truly awesome. We have been married for 16 years, Irene. You’ve got to have a little independence to make that work, yes?

Comment by Erika Rae
2008-10-06 15:32:58

Oh - and which theory? It seems there were two…

(Comments wont nest below this level)
 
 
Comment by Irene Zion (Lenore's Mom)
2008-10-07 04:30:33

Erika Rae,
I meant that it’s unusual for a husband to be okay with his wife “dating.”

Comment by Erika Rae
2008-10-07 06:47:32

Oh heavens, Irene. I can’t tell if you’re kidding. I don’t date! This he is not OK with - ha! Um…I was being metaphorical!? As in…my whole company is dating to find an investor! (And now I’m chuckling about my statement about independence up above…not THAT kind of independence!)

(Comments wont nest below this level)
 
Comment by Irene Zion (Lenore's Mom)
2008-10-07 14:26:56

It’s okay, Erika Rae, I’m kidding. I love that you have your “independence” though.

(Comments wont nest below this level)
Comment by Erika Rae
2008-10-07 14:52:00

Oh, thank God. See, this is why comments are so hard, though - I can’t tell when people are just joshing me. I kept going back through my post going, “Did I really imply that?” haha

OK, Irene. Game on. ( :

 
Comment by Irene Zion (Lenore's Mom)
2008-10-07 17:03:35

Slut!

 
Comment by Erika Rae
2008-10-07 22:33:07

Sweeeet. Lenore’s mom just called me a slut. I feel so proud. (Hugs!)

 
Comment by Irene Zion (Lenore's Mom)
2008-10-08 04:10:38

Finally! I’ve been giggling all night waiting for you to read that.

Tag - you’re it!

 
 
 
 
Comment by Scott
2008-10-06 15:24:32

Like you needed to be encouraged to go up and say ‘hi’ …
:)

Comment by Erika Rae
2008-10-06 15:30:59

Ummmm….what are you saying? ( ;

 
 
Comment by jmb
2008-10-06 19:48:15

Did you do the Richie Sambora “wan-ted…” part?

Not long ago these kids got all bully and challenged my band to a Rock Band off, kids all cocky and let me tell you being able to play an instrument works not in your favor one bit on Rock Band. We sucked and those kids trounced us roundly. I wanted to dismantle those damned drums and hurl them through the window.

Then we all went to Target and bought one for the house….

Comment by jmb
2008-10-07 09:30:07

I do, but mostly I play guitar. Drums on RB much more fun though - if only they would fix it to where you hit on beat with the song!

 
 
Comment by Erika Rae
2008-10-06 20:12:48

Damned trouncing Punks.

You play the drums, eh?

Rock Band was sweet. The best part was that I had this avatar who looked like Gene Simmons meets Janis Joplin meets Beetleguse. I especially dug the bits where the frets electrify for the run. I’ve never felt so alive. (Hehe)

You say Target carries that? I’ll be back after this short break…

 
Comment by Rich Ferguson
2008-10-06 20:41:01

Hi Erika:

Wonderful post. But I must say that I’m a little worried about that blurry shot of you toward the end of the post.

Did you watch that Ring video one too many times?

All the best with the company!

Comment by Erika Rae
2008-10-06 20:49:29

I know - so blurry. What you couldn’t see in the shot was that they had wheeled in a bar behind Adam (taking the picture). That was, I believe, a couple of glasses in. Or…it was shot on an iPhone. One of the two.

 
 
Comment by N.L. Belardes
2008-10-06 21:04:57

Real phone call today to my IT friend:

“Hey Bryan, it’s Nick.”

“Yo yo! Dude. Hey hey! What’s up! I made a profile for your new site.”

“Dude. Way. I can’t find your profile.”

“Oh, well I haven’t confirmed yet or anything.”

“Yeah. So you gotta do that. Hey man I’m calling on behalf of me and Ray.”

“Dude.”

“We need Dreamweaver. Can you hook us up.”

“Oh yeah, man. Totally.”

“When we gonna play Rock Band again.”

“Oh man. I just got Rock Band 2!”

“No shit!”

“Way.”

 
Comment by N.L. Belardes
2008-10-06 21:06:58

I hope your site does well. You should contact tech journalists at all the major newspapers. Write a press release. Get it to them. Get that shizzle going down, sista. Let me know if you need anything.

Comment by Irene Zion (Lenore's Mom)
2008-10-07 04:33:24

NL, I’m really sort of disappointed my theory about you and Erika Rae didn’t pan out.

 
 
Comment by Erika Rae
2008-10-06 21:15:22

You are the man, Nick! Wrote one press release (pre-demogala) and working on another. So much madness!

So…what do you play in Rock Band? You play everything, don’t you? Hell, you got 6 legs! You could even throw a maraca or two in there!

 
Comment by N.L. Belardes
2008-10-06 21:56:26

I suck at rock band. But I can play any of them with equal suckiness. Let me know if you need eyes on anything. Also, thinking of you as I read Guy Kawasaki’s latest book, “Reality Check.” Got some great stuff in there. I will send you the link when I post review on Truxtun Avenue. He talks a lot about venture capitalists, presentations, marketing strategies, product strategies, etc. And I love how he wields the word, “Shiitake!”

Really important work for a dummy like me to read.

 
Comment by Erika Rae
2008-10-06 22:04:36

Anyone who can wield the word ’shitake’ has my utmost respect.

I have not read this - but will now add it to my list, thank you very much. BTW, I was just over on http://www.truxtunavenue.com and it is looking mighty fine. I just don’t know where you find the time. Really impressive.

(And whatever do you mean, Nick? Eyes on what? No matter…eyes on things must be good. How about eyes on salad. Preferably a chicken caesar.)

 
Comment by Jessica Anya Blau
2008-10-07 08:29:15

Very cool story! Why is being in a band, even it’s pretend, so great?
Is funny the stand off . . . like sleeping together too soon and smelling things you weren’t yet intimate enough to smell.
CONGRATULATIONS on being picked for the Top 18!

Comment by Erika Rae
2008-10-07 08:39:55

I know, right? Actually I was in a band in college - we called ourselves “The Daughters of Venus.” We were horrible. I think we had one gig - it was an intimate gathering of 20-30 of our closest friends. And still…I loved that band. Nothing like feeling you’re a rockstar, if even for a day. (Of course, my friend Amy in the band went on to actually BE in a band with a real live label: Darling New Neighbors- http://www.darlingnewneighbors.com/

I am so jealous.

Thanks - Jessica!

 
 
2008-10-08 13:14:19

Loved this!

 
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