Johnnie Walker Blue
August 21st, 2008by Ben Loory
LOS ANGELES, CA-
I don’t know if you noticed, but a few years ago Johnnie turned around. He used to be walking left; now he’s going right.
When pressed, the Johnnie Walker company explained that leftward leads to the past, while to the right lies the land of the future. And if there’s anything Johnnie stands for, it’s the future.
I found this fascinating, though I couldn’t say that I liked it. Johnnie looked wrong. Too happy, too forward-thinking. He looked like he was about to leave us all behind.




