In 1949, Marilyn Monroe, then an obscure starlet, posed for a beer ad shot by Tom Kelley at his commercial photography studio in Hollywood. According to some accounts, a Chicago-based calendar manufacturer, John Baumgarth, saw the ad while visiting Los Angeles and inquired about the model: would she pose nude for a calendar? In other accounts, Kelley recruited Monroe for the calendar job on the day he shot the beer ad, knowing that Baumgarth was shopping for nudes. Either way, nude photos could wreck a Hollywood career at the time, as Monroe was keenly aware, so she only accepted the job after being persuaded that nobody would recognize her. To further protect her anonymity, she asked Kelley to schedule the session for night, with no assistants save for his female business partner. Kelley agreed, and Monroe arrived at the studio at seven p.m. and posed for two hours on a red velvet theater curtain that covered the floor and complemented the color of her hair, then a reddish blonde. Twenty-four shots were taken, and Baumgarth chose one of them for the calendar he marketed as Golden Dreams, a name suggested by Monroe’s blondness, though it also inadvertently referenced the nighttime shoot.