Wednesday, May 16, 2012
HUMOR

An Open Letter to My Bottle of VO5 Normal Shampoo, Now Empty

by
PORTLAND, OR
13 January 2011

Three weeks ago you came into our lives from the local Fred Meyer, your label redolent of simpler times, your frosted plastic bottle hinting at the orange bounty therein. Since then you’ve selflessly contributed cleanliness and good smell to me every day, but I’m afraid one more douse of shower water–even with your cap off–yielded none of your essence this morning. This was not a surprise as during the past week you’ve seemed less and less your vibrant, sudsy self. After much debate, we decided to put you down in the recycle bin this afternoon, retiring you with the cardboard, tin cans and random paper-y trash, where you’ll rest until the garbage man comes on Wednesday.

How faithfully you sat on the bath tub rim waiting for me every morning! So stoic. A loyal servant, you. Those first few days I remember fondly. The heft of you–there is no other word for it–sitting dollop-like in my hand just before I applied you to my scalp. Your richness adhered perfectly to my thinning coif. This, of course, was before I left your cap off and shower water got into…but let’s not talk about that on a day like this.

Remember the time I ran out of body wash? I didn’t know what to do. But there you were, lid flap up, ready to pull double duty. My wife always found your scent appealing.

I can’t help but apologize for those middling days when I was late for work. I took you for granted, my little Vo-Vo, rubbing you into my hair without a thought to your finer qualities. But you never complained. One reassuring squeeze everyday was all you asked for, and sometimes, when my hair was especially dirty, you got two.

So let this letter serve as my valediction to our all-too-brief time together, VO5 Normal. You can rest knowing that the dollar I spent on you was paid back at least three-fold.

Sincerely,


Art Edwards

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Art Edwards ART EDWARDS's third novel, Badge (unpublished), was named a finalist in the Pacific Northwest Writers Association's Literary Contest for 2011 in the Mainstream category. His second novel, Ghost Notes, released on his own imprint Defunct Press in 2008, won the 2009 PODBRAM Award for best work of contemporary fiction. His first novel, Stuck Outside of Phoenix, is being made into a feature film. His writing has or will appear in The Writer, Writers' Journal and Pear Noir!, and online at Word Riot, The Collagist, elimae, PANK, JMWW, The Rumpus, Girls with Insurance and writersdojo.org. In the 1990s he was co-founder, co-songwriter and bass player with the Refreshments.

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76 Responses to An Open Letter to My Bottle of VO5 Normal Shampoo, Now Empty

  1. Comment by Tawni Freeland

    Fare thee well, VO5 Normal! Godspeed, you brave little cleanliness champion!

    Is that a picture of bacon and eggs on the front of the bottle, Art?

    • Comment by Art Edwards

      Yes, little Vo-Vo liked to joke about his bacon and eggs label. Despite his good works, he always had time for a laugh at his own expense.

  2. Comment by Gloria

    This was the perfect, weird little thing to read this morning.

    That does look like bacon and eggs, too. Was it breakfast scented?

    • Comment by Art Edwards

      Its scent was somewhere in the “orange” category, like that slice of orange next to your bacon and eggs when you eat at a fancy restaurant.

      Yet somehow completely fake smelling too.

      Art

  3. Comment by Quenby Moone

    I was writing about mundane objects as well this morning! Must be something in the air.

    Buy bulk. That’s the only way we stay clean around here.

    • Comment by Art Edwards

      I once bought a bottle of VO5 for .89 that had a dollar rebate coupon attached. If it hadn’t been for the stamp, I’d've *made* money buying that shampoo.

      I cherish these memories now.

  4. Comment by Ashley Menchaca

    Now I feel the need to rush out right away to get my own VO5 Normal Shampoo.
    Thank you.

    • Comment by Gloria

      I would need VO5 for dry hair. I hope they make it!

      • Comment by Ashley Menchaca

        I will check and let you know!

        • Comment by Art Edwards

          They make everything, but I’m afraid I could never stray from my beloved Normal.

          10 for $10 at Fred Meyer!

        • Comment by Gloria

          But is it 10 for $10 at Freddie’s all the time? Or do I have to watch the papers? ‘Cause I’m busy. Things to do.

        • Comment by Art Edwards

          Not all the time. Keep ‘em peeled.

  5. Comment by G. Xavier RObillard

    Man I can never get enough stories about hair care products. Twas a passionate tribute. Fare thee well, good ‘poo.

    • Comment by Art Edwards

      I admit I was going for the easy sympathy of writing about an extinguished shampoo product, but what can I say? I write what I feel.

  6. Comment by Dana

    I like that you took a picture of Vovo while she was still full. Is it your wallpaper?

    • Comment by Art Edwards

      We were just having a little fun when she first came to us. Who knew how much I’d come to cherish this shot?

      Art

  7. Comment by Judy Prince

    “One reassuring squeeze everyday was all you asked for, and sometimes, when my hair was especially dirty, you got two.”

    Is there no censorship on TNB?!

    BTW, Art, what’s up with your tempting me with mentioning Neutrogena…..but not writing about it in the post? You’re nuthin but a tease! I’ll never be parted from my Neutrogena.

    Suggestions: Use Aussie brand shampoo; it’ll perk up and thicken anything and works great *every time* which’s more than you can say for . . . um . . . oh wait, there might be a TNB censor . . . . .

    • Comment by Art Edwards

      I assure you there was nothing untoward going on between me and my little Vo-Vo during our morning ministrations. What kind of world do we live in where a man can’t enjoy the company of his shampoo without someone coming along and making unseemly suggestions?

      Okay. There was that one time, but I’m taking that to my grave.

      • Comment by Judy Prince

        Just as I thought, Art—–yours was no simple gratitudinous letter to Vo-Vo. Oh no, it was a suggestive paean to your former lover and shower companion. And TNB censor simply looks the other way (that is, they don’t look at your lewd references…..or in your shameful shower—–wait a minute, is there some payoff you’ve provided the TNB censor…..p’raps a Vo-Vo or two for their own shameful shower? What next?! Will you reveal Neutrogena’s “handy” qualities?!!!!).

        • Comment by Art Edwards

          I think we’ve brought a new term, the “Vo-Vo,” into the lexicon.

        • Comment by Judy Prince

          I bow to your lexical genius, Art. “Vo-Vo” is a great word!

          Have a go at Neutrogena—–you lewd dewd!

        • Comment by Irene Zion

          @Judy,

          Is there a reason for your recent spate of dirty talk?

        • Comment by Judy Prince

          Wait—-this coming from TE, the one who wrote about a Fuckerware party?! Surely you’re having me on, Irene.

          I told dear Rodent what you said, and his subconscious (Rodent, never an earlybird, is sitting by me, nearly asleep) said by way of explanation: “You feel liberated now that you’re married.”

          I don’t quite get that, but do know that I’ve loved double entendres ever since I can remember.

        • Comment by Judy Prince

          Apologies, Art, for Irene and me hijacking your comments list.

        • Comment by Art Edwards

          Fuckerware party? Sounds like I have some reading to do.

          Art

        • Comment by Judy Prince

          Good one, Art. ;-)

        • Comment by Irene Zion

          Sorry, Art,
          It’s so hard not to tease Judy.

        • Comment by Judy Prince

          Oh, thank goodness, Irene; you were winding me up, but I wasn’t sure. How can anybody know whether they’re being teased?! Email messages and comment boards are notorious for abolishing tone. People think they’re putting a certain tone in, but it often just doesn’t carry across to the reader. Hence emoticons. I wish we could draw our own emoticons, though, don’t you?

          Should we tell Art about dry shampoo? Yes, he’s ready. Especially now sans Vo-Vo, pore thing. He would be heartened by the wisdom of Erika Rae, as given in her TNB piece about *mini-poo.*

          Here’s the link, Art:

          http://www.thenervousbreakdown.com/erae/2010/02/minipoo-the-curious-case-of-erika-rae/

        • Comment by Art Edwards

          But can you buy minipoo at the fuckerware party?

        • Comment by Judy Prince

          One stop shopping at its best, Art.

        • Comment by Erika Rae

          Excuse me, but did somebody say “mini-poo”?

          (I was at my mother’s house today. The canister is still standing at the ready in the cabinet. YES.)

        • Comment by Judy Prince

          Erika Rae, this proves how popular (I first wrote “poopular”) mini-poo is with your mom.

          BTW, is your mum the one from whom you inherited the oily sebaceous glands? (egad, even that sounds dicey…..but, again, I’ll leave it in)

        • Comment by Art Edwards

          If little Vo-Vo and Minipoo mated, would they make a little Vovopoo?

        • Comment by Judy Prince

          “If little Vo-Vo and Minipoo mated, would they make a little Vovopoo?”

          Since they’re both totally dry, I think not, Art. Using artificial shampoo insemination, though….

        • Comment by Art Edwards

          Through the miracle of science.

          It’s alive!

        • Comment by Judy Prince

          I must be completely frank, Art (or art, Frank): The artificial shampoo insemination may not work. Your little Vo-Vo (not to mention Mini-Poo) may be too shampoop’ed to endure the hard work of birthing. And there’s the problem of which kind of shampoo you’d select to provide the . . . um . . . fluid.

        • Comment by Art Edwards

          Jesus, what happened to dinner and a movie.

        • Comment by Judy Prince

          Clearly, you are befogged with grief, Art.

        • Comment by Art Edwards

          My glory days are behind me, J. I ask for nothing but an effective, affordable shampoo that comes when I call.

        • Comment by Judy Prince

          Understood, Art. Sometimes a shampoo is just a shampoo.

  8. Comment by Sean Beaudoin

    I felt exactly the same way about the last packet in the crate of Emeril’s Authentic Instant New Orleans Dirty Rice with Real Red Beans that I ate last night. It was the end of an era of bulk instant rice pleasure. Those little discounted packets worked so hard to satisfy.

  9. Comment by Greg Olear

    This makes me want to sing some ABBA in the shower…

    There was something in the orange goo, that great shampoo, Alberto
    You kept my hair alive, your number’s VO5, Alberto

  10. Comment by kristen

    Oh how I love the word “coif.” Sorry yours couldn’t enjoy a few more dollops.

    May the next bottle fare better.

    • Comment by Art Edwards

      I cracked the next bottle this morning, Kristen, and…I don’t know…it’s just not the same. I found myself comparing this new one to my little Vo-Vo. Unfair, I know. I can only imagine how this new bottle must feel, knowing there’s so much to live up to.

      I’m sure it will get easier with time.

      Art

  11. Comment by kristen

    Well, or maybe it won’t. (Worst-case scenario and all.)

  12. Comment by kristen

    This guy might be just the thing: http://bit.ly/.

    Nothing Normal about coconut shampoo, son.

      • Comment by Art Edwards

        I don’t know, Kristen. I’ve always sort of seen myself as a VO5 man.

        • Comment by Irene Zion

          Art,

          I think VO5, (how did you lower the 5?) arrived in the same time frame as Brilliantine.
          Do you use that on your hair?

        • Comment by Art Edwards

          Brilliantine rings a bell, but not much else. I picture a tube that’s hard to squeeze, like Preparation H.

        • Comment by Irene Zion

          I googled it for you Art:

          “Brilliantine is a hair-grooming product intended to soften men’s hair, including beards and moustaches, and give it a glossy, well-groomed appearance. It was created at the turn of the 20th century by French perfumer Edouard Pinaud (a.k.a. Ed. Pinaud).[1] He presented a product he called Brillantine (from the French brillant meaning “brilliant”) at the 1900 Exposition Universelle in Paris. It consisted of a perfumed and colored oily liquid.”

          I only vaguely remember a guy with really shiny black hair in the commercial.

        • Comment by Judy Prince

          ” I picture a tube that’s hard to squeeze, like Preparation H.”

          Very Art-ful.

  13. Comment by angela

    now i really want to know what this shampoo smells like.

  14. Comment by zoe zolbrod

    I have enjoyed the wit displayed here, but this post was painful for me, because I am in the midst of a seriously damaging relationship with an economy-sized bottle of Everyday Shea Moisturizing Conditioner that I can’t bear to get out because I’ve invested so much ($10). I won’t do it again.

    • Comment by Art Edwards

      Everyday Shea!

      That is pricey. I’d definitely give the VO5 section a look-see.

      As you might guess, I recommend Normal.

  15. Comment by Jessica Blau

    Okay, so now Reno has me watching football and you have convinced me to try orangey-smelling, bacon and eggs-decorated VO5!

    • Comment by Art Edwards

      I don’t pretend its magic will work on everyone, Jessica. I’m sure there are other shampoos in the world, but can I really ask them to compare?

  16. Comment by Richard Cox

    Is that the same brand Axl uses?

    • Comment by Art Edwards

      Richard, thank you for asking the questions that need to be asked.

      I imagine Axl has special VO5 shipped in from Kuala Lumpur or something. To buy it at the Shop ‘n’ Go up the street would be beneath him.

      • Comment by dwoz

        Funny that the words “Axl” and “Shop ‘n’ Go” should appear in the same sentence. It’s kismet. I’ve always said that in a relatively short time frame, the next time we will hear Axl’s voice coming through a microphone, the words he will speak will be “Price Check on aisle Nine?”

  17. Comment by James Bernard Frost

    That was like Lolita, Art. Only it seemed a little cleaner.

    • Comment by Art Edwards

      It came out more Lolita than was intended. I don’t know what that says about me, and I don’t want to know.

  18. Comment by Zara Potts

    0.89 cents????

    I am so jealous, given that my bloody shampoo costs me $30 a bottle. I am so living in the wrong country!!

    • Comment by Art Edwards

      With a dollar rebate! If I weren’t inherently lazy, I’d be retired right now.

      • Comment by Irene Zion

        Art,
        I have a friend who is a coupon junky.
        She’ll spend all day on the internet printing out coupons and when she goes to the store she’ll pay something like $2.50 for $45.00 worth of stuff.
        People gather around her.
        (They also change lanes when they want to buy something.)
        Takes more commitment than I have.

        • Comment by Art Edwards

          The coupon culture has always fascinated me. When I buy something with a coupon, and it goes from like $3.00 to $2.50, I always wonder how people like your friend get stuff for next to nothing.

          I find knocking people over the head and taking their wallets so much easier.

    • Comment by Judy Prince

      Zara, my brilliant one—–you don’t buy AUSSIE shampoo??!!! It’s THE BEST ever, in the entire world!

  19. Comment by Erika Rae

    “One reassuring squeeze everyday was all you asked for, and sometimes, when my hair was especially dirty, you got two.”

    Best shampoo line EVER.

    But three weeks, Art? THREE WEEKS? Is that really a way to treat your little vo-vo?

    • Comment by Art Edwards

      Much thanks, Erika. And coming form the author of “Minipoo,” that’s saying something.

      I was hoping my “love ‘em and leave ‘em” mentality when it comes to my shampoo was sufficiently cloaked. It’s a sickness, I admit, but I go down the aisle of Fred Meyer and there they all are, just asking for it.

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