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Zero Emission Book Project – James Kaelan visits WordHustler

by
LOS ANGELES
10 December 2009

TNB TV 
Check out this trailer for indie publisher Flatmancrooked‘s Zero Emission Book Project, a transnational book-tour-by-bicycle for James Kaelan’s debut We’re Getting On. It’s the first-ever tour that offsets all of its production emissions. The book’s cover is printed on special paper containing spruce seeds. If you plant it in the ground, it will turn into a tree! To learn more, check out Kaelan’s guest essay in this week’s WordHustler feature, “BOOKS DON’T SELL THEMSELVES: How to Build a Book Marketing War Plan.”

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